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S.F. Jeweler Wins National Design Competition

S.F. Jeweler Wins National Design Competition

SFGATE

Giraux Fine Jewelry in San Francisco took first place in a Jewelers of America competition. The winner, featuring three tanzanite gemstones set in 14k rose gold with 54 micro-pave set diamonds, was awarded first place in the women’s jewelry over $5,000 category.

The win was thrilling for lead designer Raffi Kendirjian, who created the ring using fragments from a larger broken tanzanite gemstone. The fragments were re-cut into ” uneven half moon” shapes, which make the design both unconventional and unique.

The annual Retail Design Competition is “the only national platform that showcases the craft and creativity of independent jewelers,” said Robert Headley, chief operating officer at Jewelers of America.


Giraux wins 3rd Place in AGTA Design Competition

AGTA 2013 Spectrum & Cutting Edge Awards Winners Announced

JCK

Spectrum entries are evaluated on overall beauty, wearability, design innovation, effective use of materials, quality of gemstones, quality of workmanship, consumer appeal, and the potential to generate positive publicity for natural colored gemstones. Cutting Edge Awards honor excellence and creativity in the lapidary arts, including natural colored gemstones and cultured pearls, carvings, and other gem materials.

The winners of the 29th edition of the American Gem Trade Association Spectrum & Cutting Edge Awards were announced Oct. 22. Winning Spectrum jewelry selections were named in six categories: Bridal Jewelry, Business Day Wear, Classical Jewelry, Evening Wear, Classical, and Men’s, as well as Best of Category selections, Platinum Honors (sponsored by Platinum Guild International), Palladium Prestige Awards (sponsored by Palladium Alliance International), WJA Gem Diva Awards (sponsored by the Women’s Jewelry Association), Manufacturing Honors, and Fashion Forward Honors. Winning stones in the Cutting Edge Awards were recognized in the categories of Classic Cut Gemstones, Phenomenal Gemstones, Pairs & Suites, Innovative Faceting, Carving, and Objects of Art. The Dallas-based AGTA is a 31-year-old nonprofit, dedicated to serving the natural colored gemstone and cultured pearl industries.

Bridal Wear, 3rd Place
Giraux Fine Jewelry
Rain Drop earrings in 18k white gold with featuring 4.29 ct. t.w. pink spinels and 1.55 cts. t.w. heart-, marquise-, and cushion-shape diamonds


Fire & Gold

The San Francisco Story
By Charles A. Frocchia
From the Book of Business

Giraux Fine Jewelry Ltd. Is one of the leading wholesale fine jewelers and direct diamond importers in the Bay Area, a testimony to the successful partnership of Giraux and Serpoug "Sue" Sarkissian.

Both of Armenian descent, Giraux and Sue started selling jewelry as a young couple in Beirut, Lebanon in the late 1960s. I the early 1970s, they moved to Rhodesia where Giraux won great acclaim within the country's rich gem community as designer of the presidents' ceremonial chain and the Rhodesian Independence Bell. During a brief return to Lebanon, they lost everything in the Civil War there. Family and friends enticed them to the Golden State, and when they arrived in April 1977, they immediately felt at home.

Giraux first opened a small workshop in the Post Street jewelry district. Then, in November 1977, the couple opened the first fine jewelry showroom in San Francisco's Showplace. Soon they also opened a retail store on Sutter Street. They then recognized an opportunity to concentrate on their shared dream of a special approach to fine jewelry.

In 1983, they became pioneers in the new era of wholesale fine jewelry at the San Francisco GiftCenter and JewelryMart , occupying the first of their eventual three fine jewelry showrooms at that location, which are open to the public by appointment.

Giraux Fine Jewelry's reputation is built upon the closest relationship with their customers. In order to offer them the best values of the finest quality dazzling gems, the Sarkissians themselves travel to the gem capitals of Antwerp and Bangkok. They were among the first to introduce Americans to Tanzanite-a brilliant blue-violet gem they first saw while in Africa. Satisfied customers continually praise the "honesty, straight-forwardness, great knowledge, and patience" of the Giraux staff. The Giraux family of sales consultants now includes the Sarkissian sons and daughter-Sarkis and Tamar, both GIA certified gemologists, as well as their younger brother Zareh.

The Sarkissians understand that a love affair with jewelry is a life-long event. Their showrooms feature engagement and wedding sets, as well as distinctive rings, necklaces, and bracelets perfect for every anniversary and special occasion. Inspired by his love for Sue, Giraux continues to design masterpieces that are widely admired and emulated. He helps customers recognize the beauty of a gem and its setting, and educates them on their purchase. Sue inspires rapport with her customers that often blossom into lifelong friendships. Treating customers like family, they have earned a loyal clientele and a reputation for uncompromising quality and integrity.


Celebrating 20 Years, In Style

National Jeweler
Celebrating 20 Years, in Style
By Carrie Soucy
Associate Editor
Vol. 42, No. 10, May 16, 1998 National Jeweler. A Miller Freeman Publication

Giraux Fine Jewelry Ltd. Is one of the leading wholesale fine jewelers and direct diamond importers in the Bay Area, a testimony to the successful partnership of Giraux and Serpoug "Sue" Sarkissian.

Both of Armenian descent, Giraux and Sue started selling jewelry as a young couple in Beirut, Lebanon in the late 1960s. I the early 1970s, they moved to Rhodesia where Giraux won great acclaim within the country's rich gem community as designer of the presidents' ceremonial chain and the Rhodesian Independence Bell. During a brief return to Lebanon, they lost everything in the Civil War there. Family and friends enticed them to the Golden State, and when they arrived in April 1977, they immediately felt at home.

Giraux first opened a small workshop in the Post Street jewelry district. Then, in November 1977, the couple opened the first fine jewelry showroom in San Francisco's Showplace. Soon they also opened a retail store on Sutter Street. They then recognized an opportunity to concentrate on their shared dream of a special approach to fine jewelry.

In 1983, they became pioneers in the new era of wholesale fine jewelry at the San Francisco GiftCenter and JewelryMart , occupying the first of their eventual three fine jewelry showrooms at that location, which are open to the public by appointment.

Giraux Fine Jewelry's reputation is built upon the closest relationship with their customers. In order to offer them the best values of the finest quality dazzling gems, the Sarkissians themselves travel to the gem capitals of Antwerp and Bangkok. They were among the first to introduce Americans to Tanzanite-a brilliant blue-violet gem they first saw while in Africa. Satisfied customers continually praise the "honesty, straight-forwardness, great knowledge, and patience" of the Giraux staff. The Giraux family of sales consultants now includes the Sarkissian sons and daughter-Sarkis and Tamar, both GIA certified gemologists, as well as their younger brother Zareh.

The Sarkissians understand that a love affair with jewelry is a life-long event. Their showrooms feature engagement and wedding sets, as well as distinctive rings, necklaces, and bracelets perfect for every anniversary and special occasion. Inspired by his love for Sue, Giraux continues to design masterpieces that are widely admired and emulated. He helps customers recognize the beauty of a gem and its setting, and educates them on their purchase. Sue inspires rapport with her customers that often blossom into lifelong friendships. Treating customers like family, they have earned a loyal clientele and a reputation for uncompromising quality and integrity.